Airport Dimensions and Ambaar Lounge have joined forces to create a new Brazil-based airport lounge brand called “Ambaar Club”.

Airport Dimensions is owned by Collinson Group, the parent company for Priority Pass. They are also the face behind the USA-based lounge network The Club, and the sleep ‘n fly lounges in Doha and Dubai.

Airport Dimensions also have a partnership with Swissport with the “Club Aspire” branded airport lounges at Gatwick and Heathrow in the United Kingdom, and recently acquired the No1 Lounges business in the UK with Swissport also as their joint venture partner.

The new “Ambaar Club” lounge brand will be launched at multiple locations across four airports in Brazil over coming months in 2021.

The power of Collinson and Priority Pass sit behind the success of the brand, with the ability to tap into a growing global customer based of travellers who have access to the airport lounge membership program, many through their credit card issuers.

The launch of Ambaar Club will mark Airport Dimensions’ debut in the South American market and accentuates its global growth plans.

Nancy Knipp, President Airport Dimensions Americas, said:

Combining Airport Dimensions’ unparalleled digital and physical airport assets and experiences with Ambaar Lounge’s deep understanding of the regional market, the new Ambaar Club brand will provide a wealth of experiences perfectly tailored to the varied needs of passengers in Brazil and will help drive revenues in the airports. We will be announcing details of the Ambaar Club initial locations soon.

Ambaar Lounge is a leading operator of VIP lounges in Brazil, providing unique experiences to airport passengers and partners in the country since 2013. It currently operates premium lounges at Belo Horizonte International Airport (CNF) and Guarulhos International Airport (GRU), with plans to expand its network to four further airports in the coming months.

Bernardo Claro da Fonseca, CEO & Founder of Ambaar Lounge, said:

Ambaar is very proud to partner with Airport Dimensions and looking forward to new developments in Brazil and abroad. After many years developing our brand, this opportunity to partner with Airport Dimensions confirms that we have got the proposition right. We will soon announce a stunning network of new lounges for our growing base of customers and followers.

The Ambaar Club lounges currently in development will also be available to members of Priority Pass.