Plaza Premium Group announces new partnership with YQ Now for meet & assist services
Plaza Premium Group has struck a strategic partnership with YQ Now, a company that offers meet and assist services across 600 airports in 140 countries.
The company also offers a range of other complementary services including airport buggy, visa on arrival, airport lounge experience, baggage porter and limo transfer to create a seamless end-to-end airport experience for travellers in over 600 airports around the globe.
YQ Now partner with a range of financial institutions to offer cardholders discounted meet and assist services when travelling. These clients include Visa, HSBC, Citi Bank, May Bank, Aspire Life Style and DBS.
Representing more than 90% of the world’s airport concierge services locations, the partnership between Plaza Premium Group and YQ Now will further expand the Plaza Premium’s meet and assist portfolio beyond Allways, its own meet and greet brand.
Plaza Premium Group Founder and CEO Song Hoi See shares:
Our approach to airport hospitality is holistic and thorough. Our new partnership with YQ Now will allow us to offer the world’s largest range of airport hospitality services, we will be able to sell and bundle lounge and hotel access with meet and assist services, across different airports, extending our ability to take care of travellers throughout the airport journey, from departure to transit to arrival. This partnership aligns with our commitment to Make Travel Better, especially during the current circumstances when travellers desire more personalised services to ensure worry-free airport experiences.
Behzad Malik, Commercial Director (Meet and Greet Services) of Plaza Premium Group adds:
The partnership will enable us to build different product offerings both domestically and internationally to all passengers. We have a strong track record in delivering first rate meet and assist services through our own brand - Allways Meet & Greet - adding in YQ Now’s network will grow our sales channels significantly to more sectors including financial institutions, corporates and airlines.
This partnership makes sense, particularly because of the COVID-19 pandemic, and the likelihood that airline passenger numbers will not recover to 2019 levels until 2023 at the earliest.
Strategic partnerships like these will become more common as businesses join forces for their survival.
Many airlines that have traditionally managed airport lounges will do the same by partnering with independent operators, or by consolidating alliance lounges at key hubs.
